DemandByte builds software for enterprise marketing operations and helps with the consulting and custom development that goes with it.
A few of the companies we work with
We build applications for the parts of enterprise marketing that your automation platform leaves uncovered. Each one installs into the system you already run, uses the data and permissions already there, and nothing has to be migrated.
Campaign Launchpad puts a simple wizard in front of Oracle Eloqua and Adobe Marketo, so regional and local teams can build and send their own campaigns. Marketing Ops decides the templates they start from, the audiences they can reach, and who signs off before anything leaves.
Pick an audience, edit the content, send. No HTML required.
Marketers can draft copy with AI. Behind the scenes, it follows the rules your organization sets.
Marketers change the copy and the images. Everything else stays as you built it.
Each send routes to the right approver and leaves a record compliance can read.
When a campaign needs a manual step, the right person is notified and the conversation stays in the app.
The Email Governor gives Oracle Eloqua teams one place to set how often a contact can be emailed and to settle which campaign wins when two of them want the same person on the same morning.
Set the limit once. Every campaign in the instance respects it.
When two sends compete for the same contact, the higher-priority one goes and the other waits its turn.
Send volume, contact health, and queue performance by program, so you can see what the limits are holding back.
Installs from the Oracle Cloud Marketplace in minutes and runs inside your Eloqua instance.
About us
DemandByte is a small team of marketing operators and engineers. Every application we sell started as a problem one of us ran into first, in someone else’s marketing department, with nothing on the market that fixed it.
Most marketing teams have plenty of tools. What they lack is agreement about who is allowed to do what and the software that holds everyone to it. That’s the part we work on.
Our customers run some of the largest Eloqua and Marketo instances in the world. A few run much smaller ones. The problems turn out to be the same at either end.
If any of this sounds like your week, we’d like to hear about it.
We spend our days inside enterprise Eloqua and Marketo instances. Audits, migrations, integrations, custom apps: bring us in for the parts your team shouldn’t have to work out twice.
Architecture reviews, instance clean-up, and integration design from people who build on the API every week.
View services →Cloud apps, decision services, and AppCloud extensions, built by engineers who already know the platform’s quirks.
View services →Migrations, multi-instance rollouts, and lifecycle rebuilds for Marketo Engage in large organizations.
View services →New Marketo deployments, LaunchPoint integrations, and Velocity scripting, done once and documented.
View services →Resources
Things we’ve learned working inside large Oracle Eloqua and Adobe Marketo instances and what to do when they stop doing what you need.
The AI writing button is in every email editor now and it does a decent job. What nobody has done is tell it the house rules. Right now that job belongs to whoever clicked the button which means it belongs to nobody.
A global instance with a central Ops team and thirty countries asking for email is the most common Eloqua setup there is and one of the hardest to run well. Eloqua has the controls to carve the instance up and they are good ones. They take care to set up and they still leave every local marketer either waiting on Ops or working in Eloqua.
The day after a campaign goes out the marketer wants to know how it did. In most teams that is a second ticket, because the numbers are in Eloqua and the marketer isn’t. Eloqua has three places the numbers live, each built for a different person inside Eloqua.
Both platforms will now write your email for you. Both leave the tone, the length and the claims up to whoever typed the prompt. For a central team that spent years getting the brand voice consistent, that is a new thing to manage.
Bring us the workflow that keeps breaking, the integration nobody wants to own, or the backlog you can’t clear. We’ll tell you what it would take to fix.
Start a conversationWhat can we do for you? Let’s talk!