Email Governor™
Set limits on how often each contact hears from you.
The Email Governor™ sits on top of your Oracle Eloqua instance and routes campaign email through queues you configure. The queues cap how many emails a contact can receive and decide which ones go out first.
One minute on how the caps and queues work.
The numbers so far
Measured across Email Governor™ customer instances.
- Email sends governed
- 1B+
- Reduction in email fatigue
- 67%
- Average improvement in email performance
- 2x
How the governor works
When six teams send to the same list without talking to each other, the contact sees all six. Open rates fall, unsubscribes climb, and your sending domain takes the blame.
Frequency
A cap on every inbox
Decide how many emails a contact can receive in a given period, with tighter limits for the segments that need them. Every campaign in the instance is held to them, with nobody having to intervene.
Priority
The send that matters goes first
Give each campaign a priority. When more email is waiting for a contact than their limit allows, the most important send goes out and the rest wait their turn in the queue.
Reporting
A live read on contact fatigue
Watch fatigue scores move as you send, and find the contacts drifting toward an unsubscribe while there is still time to ease off.
A cap on every inbox
Decide how many emails a contact can receive in a given period, with tighter limits for the segments that need them. Every campaign in the instance is held to them, with nobody having to intervene.
The send that matters goes first
Give each campaign a priority. When more email is waiting for a contact than their limit allows, the most important send goes out and the rest wait their turn in the queue.
A live read on contact fatigue
Watch fatigue scores move as you send, and find the contacts drifting toward an unsubscribe while there is still time to ease off.
Reporting
Every queue and campaign in the instance, in one place.
The governor sits between every queued campaign and the inbox, so its reports cover the whole Eloqua instance: how much email each queue is sending, how long contacts wait before a send goes out, and which days are carrying the most campaigns.
- Instance dashboard.
- Email volume for every queue over the last 90 days, and how many contacts in each were sent, are still queued, or expired.
- Queue report.
- Campaigns and contacts for each queue in one table, so you can see which queue is holding back the most.
- Campaign report.
- First and last contact, average and longest hold time, and a breakdown of how long each send waited in the queue.
- Calendar.
- Campaign activity laid out by day, so the crowded weeks are obvious before anyone schedules another send.
Free self-assessment
How good is your email governance, really?
Six questions on ownership, coordination, frequency, and visibility. Your score appears on the page as soon as you finish, with the gaps worth fixing first.
6 questions · 90 seconds · No form
Setting up caps in Eloqua for the first time? Read our guide to Eloqua email frequency limits
Case Study
Broadcom markets across dozens of divisions and brands, all of them reaching for the same contacts. Volume was up, engagement was down, and unsubscribes were climbing. This case study covers the governance they put in place and what it did to those numbers.
What your click-through rate says about your list
CTR is the clearest fatigue signal most teams already have. Put your numbers in and we will estimate how much of your database has stopped paying attention, and what that is costing you.
Your numbers
Total contacts in your Oracle Eloqua instance
Pull this from your reporting, averaged across active programs
B2B benchmark: 2.0–3.0%
Average across events, trade shows, content syndication, paid programs
What the number says
At 1.0% CTR, roughly 1.0M contacts have stopped paying attention. They are still subscribed and still receiving mail. They just no longer respond to it.
What better pacing could recover
Replenishment cost avoided
$124K
8K contacts retained
Marketing-influenced revenue uplift
$250K
5.0 incremental deals from re-engagement
| Contacts retained from churn | 8K |
| Replenishment cost avoided | $124K |
| Marketing-influenced revenue uplift | $250K |
| Total estimated annual impact | $374K |
Illustrative estimates. The fatigue rate is inferred from CTR using B2B benchmarks (Litmus, HubSpot 2025). Recovery figures come from DemandByte customer outcomes and deliberately conservative funnel assumptions.
These are the conservative numbers.
The full model shows every assumption, lets you set them to your own business, and adds the pipeline velocity, deliverability risk, and ops productivity that this version leaves out.
Ask us for the full modelPricing
What customers typically pay.
We quote every contract against your send volume, so there is no price list to publish. That should not leave you guessing whether we fit your budget: most customers pay about a tenth of a cent for each email the governor manages.
Get a quote for your volumeAverage customer rate
$0.001per email governed
- per million emails
- $1,000
- emails governed for the cost of replacing one $15 contact
- 15,000
Your exact rate depends on your send volume.
Curious how your email would perform with governance in place?
The Email Governor™ installs in your Eloqua instance in minutes, and we will help you set up your first queues. Give it a month, then compare your opens, clicks, and unsubscribes with today’s.
Talk to usWhat our customers say
Rarely do you get a vendor that does exactly what they say they do. In this case, the Email Governor allows us to market across dozens of divisions/brands without negatively impacting customers' experience and sending them too many emails. It has increased our email effectiveness and reduced our opt-out rate.
JAJeremie AudranBroadcomAfter a year's research and struggle, we finally came across the 'Email Governor' application from the DemandByte team. This technology has been a life-saver and completely automated our email governance process. Now, we are at peace knowing that we control the number of emails we want to send a contact within a specified period of time. Huge thanks to the team and keep rocking!
ASAnkit SharmaBMC Software
The Email Governor has provided us a way to manage our touch frequency strategy. The app allows us to set up email cadence schedules, prioritize email messaging categories and enforce send strategies across all of our campaigns. This ensures that we can prioritize the critical communications and minimize additional messages that might distract from the larger campaign objectives. Overall - contacts are happier, marketers are more efficient and engagement is up which is all contributing to our bottom line.
PCPenny CarrollS&P GlobalMy firm had run an audit of the frequency of our email communications to our audiences, and asked that we implement a solution to manage how often we are sending emails. We went with Email Governor because it allowed us to configure queues and set priority for email campaign types, which was critical for us since our audiences tend to overlap with each other, causing potential conflicts between business units. Email Governor's capabilities allowed us to automatically manage these queues on an ongoing basis, set frequency caps, and prioritize campaigns without daily manual intervention. Our overall frequency has gone down while engagement rates have gone up. It's simple to set up and configure, and we have had no issues with the platform since integrating it with Eloqua.
NCNathan ClarkBlackRock
Request a demo
Leave your details and we will set up a live walkthrough of Email Governor™.