Campaign Launchpad™
Campaigns your marketers can launch themselves.
Campaign Launchpad™ gives Oracle Eloqua and Adobe Marketo users one simple screen to build a campaign on, with your templates, your audiences, and your approvals already wired in behind it.
One app, two ways in.
Marketers want to send without asking. Ops wants to know what went out and why. Campaign Launchpad™ is built so that both can be true at the same time.
Launch a campaign without waiting on Ops
"I want to run my own campaign."
A wizard walks the marketer through the campaign and shows only the settings they are allowed to touch. Everything underneath it in Eloqua or Marketo stays exactly as your team configured it.
- Guided wizard
Select audience → Customize content → Send
- Locked templates with editable zones
Brand standards hold without anyone checking
- No HTML required
A visual editor with drag and drop
- Configurable approval workflows
Campaigns route to the right approver on their own
Replace ticket triage with an intake you can run
"I need structure, not more tickets."
Competing priorities, half-finished requests, and a triage pass on every one of them. Campaign Launchpad™ standardizes the intake, routes each request to the right builder, and puts every open job on one board.
- Ticketless intake with routing
Standard requests, auto-assignment, templates, and build rules
- Auto-validation and SLA tracking
Nothing missing, no back-and-forth, a deadline on every request
- Central governance and template control
One standard across regions, brands, and teams
- One queue everyone can see
A helpdesk view of every campaign in flight
The same rules, whichever way a campaign gets built
Whether a marketer sends it or your team builds it, the campaign passes through the same templates, the same checks, and the same audit trail.
The numbers so far
Measured across Campaign Launchpad™ customer instances.
- Campaigns deployed
- 10M+
- Hours saved per customer, per year
- 6K
- Brand-compliant sends
- 100%
What changes when marketers can serve themselves
Campaign Launchpad™ reduces a complicated Eloqua or Marketo build to a handful of decisions, and keeps the rest out of reach.
Simplicity
A complex campaign, reduced to a few choices
The steps that need human judgment stay. The hundred that don’t are handled underneath. Someone who has never opened Eloqua can still get a campaign right.
Guardrails
Business rules and approvals that run on their own
Brand standards and e-marketing policy are enforced by the template and the workflow, not by someone remembering to check. Misconfigured sends stop happening.
Visibility
One view of every send in the organization
Dashboards, activity reports, and benchmarks you can cut by campaign, by template, or by user.
A complex campaign, reduced to a few choices
The steps that need human judgment stay. The hundred that don’t are handled underneath. Someone who has never opened Eloqua can still get a campaign right.
Business rules and approvals that run on their own
Brand standards and e-marketing policy are enforced by the template and the workflow, not by someone remembering to check. Misconfigured sends stop happening.
One view of every send in the organization
Dashboards, activity reports, and benchmarks you can cut by campaign, by template, or by user.
Case Study
3M had 250 people who needed to send email and one team doing it for all of them. This case study covers how those users moved onto Campaign Launchpad, why campaign build time fell from hours to minutes, and how every region stayed on brand without a single new hire.
Inside Campaign Launchpad
The parts of a campaign build that used to need a ticket, handled in the app.
- Launch in 15 minutes
- Pick a template, write your content, go live. What took days takes one sitting.
- Real-time collaboration
- Your team works on the same campaign at the same time, with approvals in the same place.
- Best practice built in
- Every template already follows deliverability guidance, compliance rules, and the things that make people click.
- Performance analytics
- Opens, clicks, and conversions, broken out by campaign, template, and sender.
- Native Eloqua and Marketo integrations
- Assets, audiences, and reporting stay in step with your platform of record.
- Automated workflows
- Trigger sends off subscriber behavior as it happens.
Want to see it on your own instance?
We will walk through a real campaign build, in your platform, using your templates. It takes about half an hour.
Book a walkthroughWhat our customers say
How Eloqua's interface should have been built! Campaign Launchpad sits on top of your Eloqua instance to allow for marketers or other non-technical team members to build and deploy templated email campaigns. The UX is VERY easy to use and DemandByte is a great company to work with. Highly recommend for any team looking to scale their Eloqua operations team.
MBMadeline BradyBooz Allen HamiltonHide Eloqua from people who just want to send an email. We are an international organization and sometimes we just want to enable countries to send their own emails, with the email database and subscriptions from Eloqua. That's when Campaign Launchpad comes to play. Really nice and handy tool.
PVWPim van WettenOmron
Campaign Launchpad has really helped us extend the value of Eloqua and relieve the pressure on our Marketing Automation Team. We've been able to scale content and transform processes using it.
RCRick CollinsConnectWiseGreat platform for self-service campaign execution! Campaign Launchpad has changed the game with our email communications. In the past, we had to engage with our Marketing Operations team for every campaign. With Campaign Launchpad, we are now empowered to quickly and easily send emails with the peace of mind that everything behind the scenes in Eloqua is set up correctly, every time. Thank you for a great product!
ETEmma TrifariSalesforce
Campaign Launchpad is our go to platform to drive people to our self-serve model and help them help themselves. From deploying email campaigns to performing list uploads, Campaign Launchpad has provided a tool that can be offered to other people within the company to make the processes more efficient and time saving.
ASAnkit SharmaBMC SoftwareCampaign Launchpad is a nice tool for those who feel that they're not technically strong to manage campaign operations directly in Eloqua. The User experience make it easy for marketing professionals to deploy email campaigns and handle campaign operations. The country teams can enable themselves to send out their own emails easily using templates created in Campaign Launchpad. A good tool to have.
SMShaik MoinuddinIngram Micro
WE LOVE LAUNCHPAD! We have a really small, really sophisticated Marketing Automation team here at ConnectWise, and we were constantly being asked to send out one-off, transactional emails on behalf of the company or the Product Team or HR. Campaign Launchpad has allowed us to essentially provide a simple way for other people in our company to send email, while still adhering to all of our settings and best practices. The ability to put back-end protections in place and only allow the end-user certain controls has done wonders for my team. We have removed ourselves as a roadblock/bottleneck from getting these messages out to our customers, we've built a better relationship with contacts outside of our department who previously had to rely on us for help, and my team is freed up to spend more time on building a more complex, sophisticated email program, which is where their passion lies. Can't say enough good things about this product!
DSDanielle StanzioneConnectWiseAmazing self service email tool! Campaign Launchpad has drastically changed the way we monitor and send emails. The easy to use platform lets any user deploy emails and handle the campaign operations. It's given us a lot of self service and flexibility. We can't stop using it!
BSBergen SchmetzerSalesforce
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