Case Study

How 3M enabled 250 senders and got 5,000 hours back

3M had hundreds of people who needed to send email and one team doing it for all of them. This case study covers how those users moved onto Campaign Launchpad, why campaign build time fell from hours to minutes, and how every region stayed on brand and compliant without a single new hire. It is also a fair picture of what Marketing Operations can do once it stops building other people’s emails.