Email governance5 min read
When your emails start arguing with each other
Too much email is annoying. Email that contradicts itself is worse because now you look like you have no idea who you’re talking to.
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The DemandByte blog
Opinions and the occasional war story from people who spend their days inside enterprise Eloqua and Marketo instances.
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Email governance5 min read
AI can write 50 emails before lunch. Please don’t send all of them.
For years the slowest part of email marketing was writing the email. Annoying, but it also kept send volume in check. AI got rid of the wait and now somebody has to decide how much email your contacts get.
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Email fatigue: the conversation killer
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Who owns the inbox when every team can send?
Self-service email means every team can reach your contacts whenever it needs to. Nobody is deciding how much all of that adds up to and your contacts will notice before you do.